Our Theory of Change

When we reframe the definition of success in a way that better includes and celebrates women social entrepreneurs, we curate an ecosystem that is more likely to inspire and nurture women changemakers. To achieve this goal, the social entrepreneurship sector must redefine success to include the three types of scaling led by women innovators around the world, as identified by the WISE movement.

Blue simplified line drawing of a hanging scale.

Scaling Up

When a social entrepreneur scales up, they influence laws and policies to affect generations to come.

WISE Fellow Nani Zulminari and her organization PEKKA lobbied the Indonesian government to legally recognize female-led households and expanded accessibility to courts to improve the lives of more than 40 million children from 19 million female-headed households.

Simple line drawing of dotted line on a flat square to look like a map. Location pin at top of image.

Scaling Out

When a social entrepreneur scales out, they reach new populations and geographies. This is the traditional definition of scaling, also known as the franchise model.

WISE Fellow Rana Dajani's "We Love Reading" model has been replicated around the world to reach more than 500,000 children and distribute almost 200,000 books.

Two heads with speech bubbles

Scaling Deep

When a social entrepreneur scales deep, they transform dominant mindsets and cultural norms.

WISE Fellow Nawal Mostafa’s organization Children of Female Prisoners Association (CFPA) shed light on the formerly invisible population of female poverty prisoners in Egypt to transform the public perception of these women and their children from criminals to victims of an unjust system.